Ammonia free pre-mixed colour

Direct Color, an ammonia free conditioning and non-lifting colour, with a concentration of direct colouring pigments to be used direct from the bottle without the use of peroxide. Ideal to mask the first grey hair, tone highlights and bleaches, reflex or revive natural or coloured hair and to create fashion effect. Colours, nourishes and protects, leaving hair rich in reflex, full bodied, shiny and vital.

Available in 9 tones: Denim Blue, Dark Brown, Fuchsia, Brown, Ice-Platinum, Copper, Red, Sand, Dark Green.

Active principles:
Spruce pine extract: thanks to polyphenols gives an important antioxidant action.
Arginine: amino acid very common in nature, thanks to its basic nature, acts with natural alkalizing. It performs a conditioning and antistatic action.
Amino acid Keratin: gives strength, softness and elasticity.

Directions for use:
Shake Direct Color well before using and apply to towel dried hair. Comb through to distribute evenly, minimise scalp contact. Proceed to styling. It is recommended to use gloves.