Shaping fluid, to create and define curls

Now Design Curl, ideal to create and define curls when used with curling rollers or hair diffuser. Shapes and defines curls for extraordinary results, without weighing down. Perfect to enhance elasticity, body and shine of the hairstyle.

Active principles:
Panthenol: penetrates into the hair fibre, maintaining it flexible and full-bodied.
Fixative Polymer: gives strength to the hairstyle.
Silicon Complex: enhances the hair softness.
Sun Filter: protects the hair from the UV rays action.

Directions for use:
Apply an appropriate amount of Now Design Curl into palm of hand and proceed to comb through to distribute evenly through towel dried hair. Proceed to style.

To add further shape, apply it again on dried and styled hair.

Hold index: 

4

Packaging:

250ml

Pump spray mouse to enhance natural and permed curls

Now Power Circle, an energizing eco-mousse that enhances natural and permed curls. Ideal for wavy or curly hair. Boosts strength and energy of both natural and permed curls, with a natural look. Enhances body, texture and volume with a long lasting effect. Removes hair frizz and neutralizes external humidity.

Active principles:
Cationic Polymer: improves curls elasticity and fights against external humidity.
Decyl Glucoside: heightens the hair softness and elasticity.
Sun Filter: it protects the hair from the UV rays action.

Directions for use:
Apply an appropriate amount of Now Power Circle into palm of hand and proceed to comb through to distribute evenly through towel dried hair. Proceed to style with a diffuser or freestyle.

Hold index: 

3

Packaging:

150ml

Shine Spray

Now Shiny’ On, a gloss spray that ensure shine and brightness to the hairstyle. Guarantees the perfect final touch to your look. Does not make hair oily or add weight. Protects the hair from the UV rays action.

Active principles:
Silicons Mix: provide shine and brightness to the hairstyle and protect from the heat.
Sun Filter: protects the hair from the UV rays action.

Directions for use:
After styling the hair, spray Now Shiny’ On all over the head at a distance of approximately 30cm.

Hold index: 

1

Packaging:

150ml

Frizz control shine fluid

Now Magic Control, glossy fluid that eliminates electrostatic effects and gives maximum shine and silkiness to the hair, whilst filming, protecting and sealing split ends.Suitable for all hair types. Protects the hair from the harmful action of UV rays. Dries perfectly and does not make the hair oily, ensuring a touch of softness, milder than silk.

Active principles:
Silicone Gum: perfectly films the hair, protecting it from external humidity and sealing split ends.
Silicone Agents: assure shine, brightness and smoothness to the hair, protecting it from heat and external aggression.
Sun Filter: protects the hair from the UV rays action.

Directions for use:
Apply a small amount of Now Magic Control into palm of hand and proceed to comb through to distribute evenly through towel dried hair. Proceed to style.

Hold index: 

2

Packaging:

100ml

Shaping spray for the ultimate beach look

Now Ocean Touch, a shaping spray enriched with sea water and trace elements gives full-bodied, volume and a natural movement to the hair for a sexy sea look. It is ideal for someone who is looking for “matt-messy” hair beach look maintaining a high level of hydration.

Active principles:
Sea Water: enriched with seaweeds, protects hair from dehydration and gives strength to the hair.
Marine Salt: gives shape and volume to the hair for a matt finish style.

Directions for use:
Spray Now Ocean Touch all over damp or dried hair to create a natural messy effect. Proceed with the styling.

Hold index: 

3

Packaging:

200ml

Strong Hold styling and conditioning Mousse

Now Volumizer, ideal for all hair types. Gives volume and ensures a long lasting hold, without sticking or hardening the hair. Provides shine, body and texture to your look. Its special formula allows combing and reworking the hair very easily.
Protects the hair shaft from heat and UV rays.

Active principles:
Special Polymers: restore and repair, remove frizz and protect the hair fibre during the blow-drying process. The hair is visibly softer and easy to comb.
Sun Filter: protects the hair from the UV rays action.

Directions for use:
Shake Now Volumizer well before use. Apply the product on cleansed, towel-dried hair. Keeping the nozzle directed downwards spray into palm of hand before distributing evenly through hair. Do not rinse. Style as desired.

Hold index: 

4

Packaging:

250ml

Texturizing fibre wax for a ruffled look

Now Crazy Hand, sculpts and shapes the style, for a dynamic and creative look. Ideal for medium length hair. Creates unstructured styles, providing a natural yet lived appearance. Does not stick or dry the hair. Protects the hair from external humidity and from UV rays action.

Active principles:
Mix of Fixing Waxes: for a mixed holding fix, easy to style and re-shape.
Sun Filter: it protects the hair from the UV rays action.

Directions for use:
Apply a small amount of Now Crazy Hand into palm of hand then work it through the hair. To define single strands, use finger tips to distribute the product.

Hold index: 

3

Packaging:

100ml

Modelling gel-wax

Now Flexi Touch, separates and defines the hair, with a clean and flexible control. Suitable for all hair types and for easy restyling looks. It shapes and models easily, without weighing down. Thanks to its precious ingredients, it helps moisturize the hair, for a soft and flexible touch.

Active principles:
Wax Micro-Emulsion: liquid systems derived from a set of fine waxes with highly moisturizing and treating properties.
Keratin Amino acids: help maintain the hair water balance.
Glycerine: keeps the hair hydrated and full of body.
Sun Filter: protects the hair from the UV rays action.

Directions for use:
Apply a small amount of Now Flexi Touch into palm of hand then work it through blow-dried hair styling each section with hands.

Hold index: 

3

Packaging:

100ml

Pump spray to add root boost for fine hair

Now Pump Too, a no-gas pump spray suitable for adding volume and structure to fine hair with a long lasting hold.

Active principles:
Panthenol: penetrates into the hair fibre, maintaining it flexible and full-bodied.
Quaternary Polymer: calibrated to wrap around the base of the hair, providing maximum support.
Sun Filter: protects the hair from the UV rays action.

Directions for use:
Spray Now Pump Too on cleansed, towel-dried hair a few centimetres from the scalp. Proceed with styling as desired.

Hold index: 

3

Packaging:

200ml

Extra-strong gel for indestructible looks

Now Extreme Gel, ideal for short and medium hair length. Provides strength, energy and structure to the hair for extreme holds. Sculpts and defines with extreme ease, gives force to the hair and offers a wet and extra shiny effect when applied on towel-dried hair. Thanks to its special extra-strong formula, it ensures a long-lasting hold.

Active principles:
Mineral Elements: help restore the right balance to the hair for a smoother, more compact and hydrated look.
Panthenol: penetrates into the hair fibre, maintaining it flexible and full-bodied.
Sun Filter: protects the hair from the UV rays action.

Directions for use:
Apply a small quantity of Now Extreme Gel onto palms and apply to dry or towel-dried hair for a wet look. Apply to dried hair for extreme hold.

Hold index: 

6

Packaging:

200ml

Sculpting Fluid for defining hair styles

Now Liquify, innovative fluid that defines and separates hair stands with immediate effects. Thanks to its extraordinary malleability, it helps create long-lasting sculpted shapes. It sets the style firmly without hardening the hair.

Active principles:
Bamboo Extract: invigorates and regenerates the hair, making it stronger, resistant and elastic.
Vitamin E: with extraordinary antioxidant and moisturizing properties.
Fixing Complex: a high-tech film-forming polymers complex that helps create a memory effect with no residuals.
Solar Filter with UVA-UVB-UVC protection: protects the hair from the UV rays action.

Directions for use:
Rub energetically the required amount of Now Liquify fluid into palms and distribute it on cleansed and towel-dried hair. Style as desired.

Hold index: 

3

Packaging:

100ml

Thermal protection spray

Now Up 230°, a conditioning and protecting spray with high antistatic and film-coating properties. It offers complete heat protection, shielding the hair from the heat of hair-dryer, iron and straightener. It gives hydration and shine to the hair.

Active principles:
Vegetable Proteins: multifaceted protein from vegetable origin reconstructs the damaged hair, giving force to the hair cortex from the inside. Increases hair strength during style treatment hair straighteners, protecting from high temperatures.
Silk Proteins: gives the perfect hydration for a healthy look.

Directions for use:
Spray Now Up 230° uniformly on hair from a distance of 20 cm. Apply on damp or dry hair before using hair-dryer or straighteners.

Hold index: 

2

Packaging:

200ml

Strong-hold styling mousse

Now Loop Again, a strong hold mousse providing volume while protecting hair from the heat of the hairdryer and the harmful action of UV rays. Leaves hair looking shiny and healthy.

Active principles:
Technological cationic polymers: reintegrate and cosmetically restructure hair, generating a superficial protective film on the shaft during drying.                

Panthenol: a multifunctional vitamin with hydrating, nourishing and conditioning properties that prevents the formation of split ends. Penetrates the hair and keeps it hydrated, flexible and full of body.                                                                           

Sun filter: to protect hair from the harmful action of UV rays.

Directions for use:
Shake Now Loop Again well before use. Apply the product on cleansed, towel-dried hair. Keeping the nozzle directed downwards spray into palm of hand before distributing evenly through hair. Do not rinse. Style as desired.

Hold index: 

4

Packaging:

250ml